How to write non cheesy sales copy

So let’s first explain that sales copy is the text you use to persuade your readers to take a specific action. The copy can be used in sales emails, on web pages or is brochures and letters. But while we know it’s effective but many copywriters aren’t so keen on writing it. In this episode we’ll be chatting with Jesse Forrest all about how to write Sales copy that drives conversion without being overblown and cheese ball. Tune to learn: What is sales copy? How direct response copy differs from brand awareness copy The psychology behind sales copy How not to sound like a snake oil salesman Jesse's favourite sales copy formulas Why long sales copy works How to use proof and repetition How to write effective Calls To Action What to do when the client wants to pay based on conversion rate. And more. So much more! Tell us what you think  Leave your thoughts and ideas on the Hot Copy website. And subscribe on: iTunes | Android | RSS  Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! We read out a review at the end of each show and today, we’re giving a shout out to Emily McIntyre for her FAB review. Thanks xxx Links mentioned in this article: Swiped.co Start Copywriting Facebook StartCopywriting.com Start Copywriting YouTube Channel