Scott Milano does sprints in the morning

Scott Milano is Founder and Managing Director of Tanj, a boutique brand language firm specializing in names, taglines, stories, messaging and voice strategies, and copy. Scott has over 15 years of experience in verbal identity and has worked on names like Scott's worked on some big brand names, like Nintendo Wii, Ally Bank, Sony Bravia, and Film Struck, among many others. Scott and I talked about the naming guides Tanj makes available online, the naming process, tools he uses (like stock photography sites and the MRC Psycholinguistic Database from University of Western Australia), and some naming trends. We ended the conversation talking about what Scott likes best about being a namer: “It's essential for any business to go to market. If you don't have a name, you don't have a business. So we're helping people, and businesses, take flight. And being able to do that, right at their inception, or so early on, and having such a big impact, is cool.”