Better Audience Engagement for Your Content with Taylor Waldon

Before we get too deep into this season, I wanted to make sure you and I have a good baseline for creating content and engaging with the audience. Taylor Waldon, the Content Strategist for GiveWP, does a fantastic job of this. We talk about how they are expanding their niche and why creating the right content is crucial. This is a must list for anyone who’s creating content for their small business, no matter what you do. 







* Taylor Waldon* GiveWP | Blog* Episode 54: The GiveWP Team* ahrefs

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Intro: Before we get too deep into this season, I wanted to make sure you and I have a good baseline for creating content and engaging with the audience. Taylor Waldon, the content strategist for Give WP does a fantastic job of this. We talk about how Give is expanding their niche, and why creating the right content is crucial for them to reach the right people. This is a must listen for anyone who’s creating content for their small business, no matter what they do.

 

Joe: Hey, everybody, and welcome to another episode of How I Built It, the podcast that asks, how did you build that today? My guest is Taylor Waldon. She’s the content strategist at GiveWP. Taylor, how are you?

 

Tylor: I’m great. How are you doing today?

 

Joe: I’m doing very well. Thank you. Thanks for joining us today. I’m excited to talk to you about our topic which is getting audience engagement. I don’t feel it’s something I’m particularly good at, and I’m excited to learn. But let’s start at the beginning. Why don’t you tell us a little bit about who you are and what you do?

 

Tylor: Sure. I am the content strategist at GiveWP. I started out as a content writer about two years ago—a little bit over. Pretty much the rest is history. It’s WordPress history actually. I fell in headfirst for my first WordCamp, got into GiveWP, spoke at a ton of WordCamps. As I’ve gone through my career path with Give, I’ve learned a ton about not just content marketing, but plugin content marketing in the WordPress ecosphere, because it’s very, very different from any other type of marketing that I’ve ever done before, but also very similar. So it’s been a wild ride.

 

Joe: Awesome. That’s really interesting. I’ve noticed that the WordPress community, in general, feels a little bit different from other groups. I know we didn’t talk about this beforehand, but you mentioned that marketing in WordPress is a little different. Can you elaborate on that? Because, again, I kind of struggle with marketing to the WordPress community. So any tips that could help me would be amazing.

 

Tylor: I think I bring kind of a different perspective, too because I came from the outside to the inside. But we actually have been struggling with this. Full transparency at Give is getting beyond the WordPress community because we’ve been so great at that part. So I think when it comes to WordPress, it’s really honestly about actually being involved in the community.