Craig Hewitt and Castos

Craig Hewitt is a guy who knows podcasting, so I was super excited to talk to him about his acquisition of Seriously Simple Podcasting. He took a relatively focused WordPress plugin and turned it into a SaaS, and that’s what we talk about in this episode. Lots of great advice here!
Show Notes

* Craig Hewitt
* Craig on Twitter
* Castos
* Podcast Motor
* Interactive Advertising Bureau (IBA) Podcast Guidelines 
* Libsyn

Sponsored by:

Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify.
Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months.


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Transcript
Intro: Hey everybody and welcome to another episode of How I Built It! Today I get to talk about one of my favorite topics: podcasting! Craig Hewitt has been in the podcasting game for a long time and we spoke shortly after he acquired Seriously Simple Podcasting – a plugin for WordPress. We talk about the acquisition process and how he’s transformed SSP into a new service, Castos. All that and more next, but first, a word from our sponsors.
Sponsors: This season of How I Built It is brought to you by two fantastic sponsors. The first is Liquid Web. If you’re running a membership site, an eonline course, or even a real estate site on word press, you’ve likely already discovered many hosts that have optimized their platforms for a logged out experience, where they cash everything. Sites on their hardware are great for your sales and landing pages, but struggle when your users start logging in. At that point, your site is as slow as if you were on three dollar hosting. Liquid Web built their managed word press platform optimized for sites that want speed and performance, regardless of whether a customer is logged in or logged out. Trust me on this, I’ve tried it out and it’s fast, seriously fast. Now, with their single site plan, Liquid Web is a no-brainer for anyone whose site is actually part of their business, and not just a site promoting their business. Check out the rest of the features on their platform by visiting them at buildpodcast.net/liquid web. That’s buildpodcast.net/liquid web.
It’s also brought to you by Jilt. Jilt is the easiest way to recover abandoned shopping carts on woo commerce, easy digital downloads and Shopify. Your e-commerce clients could be leaving literally thousands of dollars on the table and here’s why. 70% of all shopping carts are abandoned prior to checkout. Yes, you heard that right, 70% of shoppers never make it to checkout. That’s why you need to introduce your clients to Jilt. Jilt uses proven recovery tactics to rescue that lost revenue. It’s an easy win that let’s you boost your clients revenue by as much as 15% and it only takes 15 minutes of your time to set up. Jilt fully integrates with woo commerce, EDD and Shopify. You can completely customize the recovery emails that Jilt sends, to match your clients branding using it’s powerful dragon drop editor. Or by digging into the HTML and CSS. Even better, Jilt’s fair pricing means your clients pay only for the customers they actually engage.