The Importance of Niching Down, Part 2 with Sara Dunn

Sara Dunn is one of my favorite people to talk to, and for good reason. She’s fun, honest, and has a lot of great insight! Today we’re following up on episode 69, where we talked about her starting to niche down. Now, 2 years and nearly 100 episodes later, she’s fully into her niche business. We talk about making some tough decisions, and how to stay motivated. I truly think this is something every freelancer and small business owner should hear! 







Show Notes



* Sara Dunn | Twitter | Instagram* Sara Dunn and Niching Down, Part 1* My Fountain Pen Collection* Show It Website Builder* Profit First* Company of One* Automation Blog Posts* Using Systems with Shannon Shaffer* Optimizing Your Time with Erin Flynn* Get your FREE Podcast Workbook
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Transcript
Sara Dunn: That was when I was talking to a prospect in the wedding industry, so I had geared up enough that I was getting some consultations coming in, and I always like to ask people, “How did you hear about me?” Because I want to know how did we end up on a phone call? What’s the source of this lead? She said, “My friend Suzanne told me all about you. That you’re the expert on SEO for wedding professionals.” I didn’t know who Suzanne was.

 

Intro: Hey, everybody. Welcome to How I Built It, the podcast that asks, “How did you build that?” It is Episode 163, and I am talking to one of my favorite people, Sara Dunn. She is one of my favorite people to talk to for good reason. She’s fun, honest, and has a lot of great insight. I’m excited because today we are doing a follow up, “Where are they now?” episode. I talked to Sara back in episode 69. That was nearly one hundred episodes and two years ago, and where we talked about her starting to niche down. She was just beginning her niching down journey. So now, again two years later, she’s fully into her niche business. We talk about how she fully made that transition, how she came out on the other side, and how she had to make some tough decisions and stay motivated. I truly think that this is something that every freelancer and small business owner should hear, and that’s why I’m having her on the show again. So let’s get to it, talking to Sara Dunn.

 

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