185. Extraordinary generosity

It probably won’t come as a surprise to know that I preach extraordinary generosity in marketing, but I know a lot of y’all have some gripes with the concept. I’m always encouraging my people to give way more value than anyone expects, at such a high volume, to the point where they’re full up on everything you have to offer. And guess what? Not only is this fine by me, but I want that to happen. And on this episode, I’m showing you why.Find links to everything mentioned in this epis...