257. The invisible person who can make or break your marketing

Every time you put a piece of marketing out into the world, you are intending it to be received by another human. But something I’ve seen time and time again is that we don’t give much thought to who that person is. The consequence? Marketing to someone random, someone who doesn’t care about your work, or even someone you actively don’t want to market to.Discover why clarifying your invisible reader or listener will dramatically improve your marketing. Hear why not clarifying this person will...