76. The cure to "I don't know what to say"

Coaches often tell me that, when they sit down to write or create content, they "don't know what to say."They end up staring at the screen and passively scrolling for hours! It's not true that you don't know what to say, and the confusion is not necessary. In this episode, I share a simple reframe that will have you ALWAYS knowing exactly what to say to draw your clients in powerfully.