How to Separate Yourself from Your Idea (feat. the five immutable laws of cold emails)

Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it. We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear.