Why Beyonce Loves Lemon Perfect

Yanni Hufnagel - the founder and CEO of Lemon Perfect - is one of the most passionate entrepreneurs in the country - not just the $13 billion enhanced water industry.    He has created a product, a brand, and a values-driven corporate culture that is widely admired by consumers and celebrity-investors across the country - including Beyonce, Blake Griffin, Sloane Stephens, Jared Mccain, and C.J. Stroud.  After a decade coaching basketball - and learning from some of the most iconic head coaches in the country - Jeff Capel, Eric Musselman, Kevin Stallings (Vanderbilt), and Tommy Amaker (Harvard), including - he decided to take the entrepreneurial plunge.  After he raised his first dollar from a supportive investor, he knew he was all in, and there simply was no turning back.  It wasn't easy. There were a lot of dark days. A lot of tears.  But now the company is experiencing hockey stick growth straight to the stars.    Any comments, questions or thoughts to share with today's podcast guest - Yanni Hufnagel - join our community at www.imperfectleaders.com.