In Clear Focus: Account Management Today

In Clear Focus this week: Full-service marketing agency Bigeye's podcast features internationally-renowned author and account management expert Sarah Ritchie. Sharing what she learned from interviewing over 1,000 agency professionals around the world, Sarah identifies the skills that all account managers need to cultivate. Based on her experience, Sarah also offers practical advice for developing long-lasting relationships and ways to avoid the most common causes of client-agency breakups.