Building Like (an Ethical) Willy Wonka

Thecla Schaeffer is the Marketing Magic Maker (Head of Marketing) at Tony’s Chocolonely, the big, bold, bright Dutch chocolate bars on a mission to make the chocolate industry more equitable and entirely free of child labor. On this episode of ITS, Thecla and Ali talk about how Tony’s became the market leader in the Netherlands, as well as the most sustainable brand in the country, by being distinctly untraditional at every turn. They talk about growing a purpose-driven brand in the US, and what all brands need to do well in the age of too much distraction.