Jason Voiovich, Innovation and Marketing Lessons from History - InnovaBuzz 497

In this episode, I’m really excited to have as my guest, Jason Voiovich, author of "Marketer in Chief: How Each President Sold the American Idea". In a career that spans more than 25 years, Jason has launched hundreds of new products – everything from medical devices, to virtual healthcare systems, to non-dairy consumer cheese, to next-generation alternatives to the dreaded “cone of shame” for pets, to sex aids for cows (really!). He’s a graduate of both the University of Wisconsin and the University of Minnesota, and he has completed post-graduate studies at the MIT Sloan School of Management. His formal training has been invaluable, but he credits his true success to growing up in a family of artists, immigrants, and entrepreneurs. They taught him how to carefully observe the world, see patterns before others notice them, and use those insights to create new innovations. History is Jason’s favorite way to observe the world. He believes the people from the past have plenty to teach us about the challenges and opportunities we face today.In our discussion, Jason talked to me about:How stories are more powerful than factsHow reimagining history as a set of possible outcomes, we develop the skill to view the future in that same wayAn example of over-reliance on technology that led to undermined trustListen to the podcast to learn more.Show Notes and BlogThe Podcasts This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe