Ulli Appelbaum, How to Position Your Brand - InnovaBuzz 552

The Shoes, a brand strategy, research, and innovation boutique specialized in brand positioning and messaging, as well as strategy development. Ulli has developed a unique positioning development methodology, that is outlined in his book The Brand Positioning Workbook.In our conversation Ulli talked to me aboutThe definition of a brand as all the associations we have with a specific offeringStrategy as the first step of defining a brand and our marketingStrategic storytelling that engage customers.Listen to the podcast to find out more.