What drives success in global brand strategy?

The oncology pharmaceutical landscape is exploding – both in revenue and competition. Integrated, customer-centric brand strategies provide an opportunity to stand out from the competition by delivering more customer value. Our host, Jennifer Curtis, a leader in our European Marketing Practice, speaks with leaders in ZS’ oncology, marketing and market access practices to identify the key success factors in delivering a customer-centric global brand strategy. Hosted by: Jennifer Curtis Produced by: Matilda Males and Rohan Giblin Featuring: Malik Kaman, Kurt Kessler, Smita Sealey