119. Profitable Podcasting: The Hows And Whys Of Exploding Your Business with Tony Guarnaccia

“Your story is needed.” This is something almost every entrepreneur has heard before but when it comes to choosing which avenue to go with, the options can be overwhelming. In comes podcasting, an easy way to get your message out there and build a solid base of the audience you want to reach. Today you’ll learn how you can upgrade your podcast and start making real change every single week. 

Our guest today is an entrepreneur and master marketer who has worked for some of the biggest companies in the world, like Google, Ford, and GM. He has learned from the best in the business and has taken those lessons to help build strategies, tactics, and resources that have grown over 10,000 small businesses. When we said you can start making real change, we didn’t just mean the value you bring. Tony has practical tips to help grow your podcast and start making profits off of what you bring to the table each week.  

Listen in as Tony talks about his journey of being an entrepreneur, losing everything twice, and leaning into the skills that make people money. You’ll learn the important questions you need to ask when thinking about marketing your podcast. As well as the nuts and bolts of advertising, sponsorship, joint ventures, and even how to find the best guests for your podcast. This isn’t all about marketing, Tony talks about how building all your assets out will not only strengthen your podcast but help create a message that makes a real impact in your audience’s lives. 

Whether you have a well-established podcast or are just starting out. This episode is filled with tools and keys to unlock your potential and explode your business. To find the resources we talked about in the episode, check out the links below!

More Of What’s Inside:

• Learning from some of the best companies in the world
• The biggest difference between large and small companies
• Two questions to help your podcast become profitable
• Why your offer is the door to profitability
• How to avoid a “sales-y” podcast and still make money
• The difference between advertisers and sponsorships
• What to look out for when pursuing joint ventures
• Taking your marketing to the next level to grow your podcast
• The assets you need to establish to reach the next level
• Six factors that can grow your business exponentially
• Creating a stable culture for remote workers
• Why your story should be compelling
• And much more!

LINKS:

Connect with Tony:

• Website: meettonyg.com
• Podcast Onesheet: podcastonesheet.com

Connect with Blair:

• [email protected] 

Connect with us:

• Facebook: www.facebook.com/advanceyourreach
• Website: advanceyourreach.com
• [email protected]
• Email​: [email protected]

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Episode Minute By Minute:

• 0:02 - What we cover today!
• 1:03 - Introducing Tony Guarnaccia
• 2:29 - The moment that spurred Tony to learn more
• 5:10 - When Tony decided to start his own agency
• 9:38 - How you can monetize your podcast
• 13:45 - The best way to find sponsors and advertisers
• 17:55 - Finding a joint venture that fits your audience
• 19:53 - Grow your podcast with these tips!
• 23:17 - The software that can help your marketing game
• 26:46 - How to manage any crisis with ease
• 30:48 - The future of online and in-person events
• 33:52 - Where to connect with Tony
• 34:30 - Closing thoughts

More About Tony

Tony has grown over 10,000 small businesses and a dozen Fortune 500 companies, including Ford, General Motors, AutoNation, and ADP. He has managed over $400 million in advertising spend and in 2009 earned the prestigious title of Google Partner of the Year.

As a child, Tony experienced firsthand the devastating crisis of business failure when his parents’ small business failed and they lost everything, including their home. Its impact on his life was powerful. Having lost everything, he determined he would one day figure out how to help business owners like his parents by learning how to run a profitable business.

This mission shaped his entire 20-year career. As an entrepreneur, business owner, and enterprise marketer, Tony worked with, literally, the best businesses in every industry, including Google, Microsoft, ADP, Ford, BMW, Sunrise Senior Living, and Foster Grant to name a few. And he has helped grow over 10,000 small businesses and a dozen Fortune 500 companies.

After working with the best businesses across hundreds of industries, he learned how they grow consistently and predictably, using adversity to pivot towards opportunity in order to survive and thrive in all manner of economic conditions.

Later, Tony returned to his entrepreneur roots to bring the strategy, tactics and resources normally reserved for large enterprises to small businesses. Today, he is focused on bringing that same vision to podcast hosts and guests – to make Podcasting profitable.

He believes that by growing small businesses, together we can impact not just our local communities but also our world.