Ep. 256 - The Challenge of Science Communication (feat Layne Norton)

Layne Norton and Eric Helms have some similarities in their areas of interest and expertise as well as their career paths. However, they have different personalities and distinct approaches to science communication. That’s what makes this one on one discussion between Eric and Layne interesting and relevant. Each approach has its pros and cons in terms of reach, impact, and effectiveness. Dr Layne Norton joins Iron Culture for the first time in this episode to candidly discuss the importance and challenges of science communication in the modern age where good information is abundant, but good interpretation is sparse. There is a lot to think about in this interview for both content creators and consumers, so make sure to tune in! 00:00 Iron Culture… Layne… (Norton) 06:18 Layne’s philosophy for disseminating science and who to listen to 23:10 Competing with non-evidence-based personalities and effective marketing 42:59 Differing approaches and target audiences 47:12 Layne’s approach to science communication  57:26 Addressing false claims and teaching other how to interpret social media claims 1:13:54 The unicorn fallacy and what science communicators can do 1:20:07 What is next for Layne the athlete and where can we find him? https://biolayne.com/ YouTube https://www.youtube.com/channel/UCqMBA83S0TnfTlTeE5j1mgQ Instagram @biolayne https://www.instagram.com/biolayne/?hl=en  Twitter/X @BioLayne https://twitter.com/BioLayne?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor 

Om Podcasten

Iron Culture was started by Eric Helms and Omar Isuf as a means of exploring the world of physical culture and attempting to distill a unified philosophy of lifting and to help listeners find greater meaning from the iron. The lifting community has become fractured over the last ~70 years and this Podcast will attempt to explore the fundamental threads that unite these different tribes. The Podcast focuses on dispensing practical, useful information to the listener, bouncing from history, to philosophy, to contemporary lifting culture issues, to science. This can range from teaching the audience about lifting, programming, nutrition, supplements/PEDs and the history of lifting culture. The format includes casual conversations between the two hosts on a variety of topics, discussions with a panel of experts and interviews with authoritative figures in the lifting community.