WeChat, TikTok and Capturing the Consumer Mind in a Digital Age (36)

In this class, I talk about the share of the consumer mind as a revenue competitive advantage. And how companies like WeChat and TikTok are changing this with digital tools. You can listen here or at iTunes, Google Podcasts and Himalaya. Related podcasts and articles: Why Didi Needs Driver Switching Costs. Uber Too. (Jeff’s Asia Tech Class – Podcast 23) This is part of Learning Goals: Level 4-5, with a focus on: #24: Share of the Consumer Mind in a Digital Age Concepts for this class: Compe...