What is the Secret of Pinduoduo’s Success? With Matthew Brennan and Elliott Zaagman. (1 of 2) (45)

This is Part 1 about Pinduoduo and the idea of interactive / engagement-driven ecommerce. Our guests for this podcast were Matthew Brennan and Elliott Zaagman. Elliott Zaagman is co-host the China Tech Investor podcast and a research and communications professional focused on China. Matthew Brennan is Managing Director of the China Channel. We discuss their whitepaper on Pinduoduo and interactive commerce, which is available at China Channel. The 5 choices for explaining Pinduoduo’s succe...