S02.EP10 - Rebranding Strategy with Armin Vit

When should a brand, rebrand? What makes a good rebrand? How can you use strategy to ensure your brand’s rebrand is a success? Armin Vit answers these questions and more in this episode focused on Rebranding Strategy. Armin also reveals his design process, critiquing methodology, how he built a successful branding conference and shares some classic rebranding failures. Want to learn more about rebranding? Then this episode is for you.