S03.EP13 - Million Dollar Consulting with Alan Weiss

Who better to learn about consulting from than "the consultants consultant" Alan Weiss? Alan wrote the famous best selling book "Million Dollar Consultant" and is the author of over 60 books on consulting and business. In this episode Matt and Jacob sit down with Alan to discuss how the principles of Alan's books can be applied to brand strategy. We explore why consultancy is a good option, different consulting approaches, how to sell it and how to grow a consulting practice. We go deep into value based billing and show how selling time is a terrible idea. Matt is especially thrilled with this episode as he has been using Alan's techniques to great success. This episode is NOT to be missed!