19. How to launch a health product with no funding with Squirrel Sisters

In this episode I’m talking to Gracie and Sophie from Squirrel Sisters. I was inspired to get them on the podcast when they shared how they had successfully launched their products into stockists like Holland & Barrett, with no external backing. We talk brand building, market research and who to rely on in business. We discuss: Fear of judgement when you’re just starting out Running a lean, flexible business that suits your lifestyle.  Building a brand and having values, a tone and an ethos that runs through everything you create. Finding your confidence in your own brand voice and not getting distracted by what other people are doing. The advantage of being known for one thing and becoming an expert at your specific area. Working with people that respect you and support you, rather than undermining you. Tapping into networks so you don’t feel alone. Being open to feedback and doing market research.   For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast