How Arla’s sustainability incentive has been received by farmers & retailers

Will and Ben are joined this week by Paul Savage, UK Agriculture Director for Arla, Becki Leach, Senior Consultant for Kite and of course Chris Walkland for his milk market report. Paul outlines how Arla’s sustainability incentive has been received by farmers and retailers so far, the key focus areas on farm and how they are going to deliver the sustainability objectives. He discusses with Becki how programmes such as R500 can help deliver these changes and how this aligns with retailer priorities for sustainability, as well as how the message is being put across to consumers to help meet their expectations.