Jorge Santoyo IKEA - How to think like a product designer and use customer feedback to make decisions.

In today's podcast we have the great privilege of hearing from Jorge Santoyo who is a product design developer at IKEA. He tells about how he got from Mexico, to China, and eventually to Sweden. We also learn why it is difficult to design children's toys, how to capture kids attention in a digital world, and why companies like LEGO stay relevant, and much much more. We hope you enjoy this episode as much we did.