Is Facebook still useful for business in 2024? With Tristan Ahumada and Jeff Pfitzer Ep- 237

Highlights:* Global Ranking: Facebook stands as the third most visited global website.* Engagement Shift: Emphasis on meaningful engagement, addressing concerns about negative perceptions.* Facebook Groups: Highlighted as a significant advantage for connecting people based on common interests.* Advertising Strategies: Growth plans include targeted ads, lead magnets, and retargeting.* Live Video with Ray-Ban: Discussion on using inconspicuous Ray-Ban glasses for enhanced live video streaming.* Business Pages: Facebook business pages deemed still relevant, stressing the importance of shareable content.* AI Integration: Introduction of 'Llama' as an AI feature on Facebook.* Psychological Impact: Exploration of the psychological effects of community engagement and building connections through shared interests.* Live Video for Community Building: Highlighting the impact of live video on fostering communities.* Smart Glasses Features: Satisfaction expressed with features like charging, prescription options, voice recording, music listening, phone calls, and volume control.* Content Testing: Advice to test different content types on Facebook, with a focus on inspiring or shareable written content if video proves challenging.