Social Media, Open Houses, and Authentic Sales: The Real Estate Playbook EP 262

 Highlights * Zach Geissendorfer shares his journey from selling leads to building and leading a highly successful real estate team.* Key takeaway: Building strong, authentic client relationships is more effective than traditional sales tactics.* Open houses stand out as the team’s top lead generation method, delivering up to 200 leads in a single weekend.* Engaging with FSBO sellers requires genuine, non-confrontational approaches to build trust and rapport.* Social media should be used strategically for direct engagement and conversations, rather than passive posting.