Work Fewer Hours By Learning How To Work On Your Business Versus In Your Business- With Jess Lenouvel- EP 178

On today's episode, Jeff is talking with Jess Lenouvel; She is helping real estate professionals go from 6 figures to 7 figures. Jess has recently launched a book called "More Money, Less Hustle." She wanted to emphasize the fact that, you can have all the things that you got into real estate for- the unlimited income, the freedom of schedule, being able to help lots of people without having it be a tradeoff of life or business. Tune in!   Episode Highlights: When Jess starts coaching, she does an initial exercise with her clients. She asks them to envision where they want to be ultimately and then she brainstorms and guides how to make every decision and essentially reverse engineer all of the steps of the client's business back from that point.  Jess talks about her journey and what made her shift to the Bahamas.  Jess is currently staying at Eleuthera, and she says one of the really cool things about this island is that if you go inland a little bit, there is a lot of red soil.  Jess talks about the real-estate market in Eleuthera and how much it costs to own a house there as compared to Miami. Many people say that that regret working too much and as per Jess in real estate specifically that is exacerbated or exponentially more.  According to Jeff everybody wants more money, and they don't want to have to work for it, and that doesn't exist.  As per Jess the most painful place in a real estate business to be in the 250 to 500 range because you are successful and but a lot of the time you are wearing all the hats. With new agents there is a lot of shiny object syndrome because they don't know what's going to be a game changer and what's not, says Jess. Jess explains when we have ultimate vision and we have reversed engineered it, we know what the ultimate thing looks like and it makes it a lot easier to say yes or no. One of Jess's coaches has always used this analogy that you have two accounts. You have your ego account, and you have your bank account, and you can't fill both at the same time. For the newer agent who is in the infancy stage, like trying to get to the 6-figure, even though there is going to be an element of working harder there's also still ways to be efficient, says Jess.  Jess explains how it is just a matter of making sure that you are prioritizing the things that are going to be the highest leverage activities in your business first. Outsourcing allows a person to be more efficient from a time standpoint and from a financial standpoint. Everything requires some minds that work right, because we are where we are, because in most cases those are the limitations of what we can see, says Jess. There are so many people out there who are true entrepreneurs and visionaries and are so good at the real estate human side of things that they are spending so many hours doing paperwork. That really at the end of the day that's draining them and it's taking away from the energy and the time that they have towards actually working on the business. As you get on the business and you get to that point of more money, less hassle, the whole point is you're spending more time, which is less time in the grand scheme of things, but focusing on money making activity, says Jeff.  At the end of the day every single message has to be curated towards you in your market and the demographic that you want to attract and no marketing, says Jess. There are a lot of things in your business that you can outsource, but you cannot outsource the voice and the actual content. If you don't have relevance online you are basically going to make yourself irrelevant in this business in the next 10 years, says Jeff. Really good marketing is just being able to articulate what's in the back of your ideal client's head better than they can and you couldn't do that. They will automatically credit you with the solution and you will have that business immediately.  It doesn't matter whether or not you are the biggest, you know, most outgoing visionary in the world. You can in your business still be the face in the Brand and the voice and be the operations manager, says Jess. The idea of rest is you work hard and then you rest, says Jess.   3 Key Points: Jess says as per her teachings the goal is to get to multiple seven figures because then you have the ability to leverage and stay in your zone of genius.  There are people who have quit their 9 to 5 career and got into real estate to make a six figure income. Jess suggests how she helps. Your brand is not just the visual side of your brand. You can have a terrible visual brand and still be super, super successful. The brand is what people say about you and what the stories that they remember about you when you are not in the room.    Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor) Street Text (sponsor) Jess Lenouvel: https://www.amazon.com/More-Money-Less-Hustle-Becoming-ebook/dp/B09PZLBPJW https://www.instagram.com/jesslenouvel/?hl=en https://www.facebook.com/groups/TheListingsLab