Being a Trusted Advisor in the IT Space in the Age of SaaS with David M. Wright of Disruptive Innovations

David M. Wright, Founder & CEO at Disruptive Innovations, shares his insights on digital transformation and strategy. His firm helps enterprises, especially non-technical ones, navigate through this stage.‘Digital transformation’ has been thrown around a lot. Its meaning is often misinterpreted. Wright defines it as supporting your business strategy with an IT solution; a strategy that supports key business functions like interdepartmental collaboration, reaching your customers, or enhancing your product.Wright feels that services like his are especially relevant now. With so many self-service solutions and SaaS options, non-tech businesses can dig themselves into a hole. Trying to take on a digital strategy without a set plan will do more harm than good—having overlapping solutions that cost too much or going through more processes instead of streamlining them. Wright also shares that this digital strategy has grown even more relevant during the pandemic. Customer experience dictates if you sink or swim. On the back end, security threats are even more dangerous to your brand and to your customers. Business leaders keen on optimizing their IT strategy will find the discussion eye-opening. This holds especially true for companies that have taken on a digital strategy by themselves without a technical pedigree. Book - Gap SellingWebsite - disruptiveinnovations.netLinkedIn - https://www.linkedin.com/in/davidmfwright/Twitter - @WrightDavidM This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com