Building a Sales-Focused SaaS Company with Bob Laurenzo of DecuSoft

Bob Laurenzo, CEO of DecuSoft, joins Ledge for a great discussion on sales and software. Laurenzo has had a solid career mastering sales, and his revenue-generation skills are the lifeblood of the businesses he has led.Laurenzo talks about the value of compensation management, and how some large companies still use spreadsheets to manage compensation. Laurenzo sees that as an enormous business opportunity. DecuSoft aims to solve this by providing spreadsheet familiarity, but with functions that match the scalability.Laurenzo shares some insight on how startups can balance roles in their early days. The founder needs to recognize their specialty and hire people who can boost that with other functions. The podcast wraps up with an insightful discussion on B2B sales. Getting everything prepared and having the right delivery is essential to closing. Business leaders looking to expand their sales horizons will find this episode insightful. Become a better CEO by listening in to this discussion.www.decusoft.com201-803-9801This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com