Customer Engagement and Product: A Case Study from Podcasting with Dave Zohrob of Chartable

Dave Zohrob, co-founder & CEO of Chartable, joins Jake Jorgovan to talk about his startup journey. Chartable helps podcast producers and advertisers with analytics and attribution which provide valuable insight on views, campaign results, and reach. Zohrob shares that the company’s value lies with the product. Zohrob started podcasting after leaving his job. This allowed him to understand the business problems faced by podcasters. His pedigree in engineering, along with his co-founder, made it possible to make an efficient and effective product. He was able to make Chartable agnostic for any industry and audience.Being customers of their own product allowed them to remain engaged with their customer base. Customer feedback has been a contributor to some of their most valuable features. One of their best features, the lead feeder which shows which companies listened to the podcast, was actually brought up by customer feedback. Zohrob’s outlook on podcasting as a marketing tool is extremely bullish. Even though this channel has been around for about 15 years, he sees it peaking more than ever now. This prompts him to talk about the right timing even for the best of ideas. The environment, technology, and people’s outlook all play into its success.Having a great product that is aligned with customer needs has made the product their best salesperson. Founders interested in podcasting as a channel will find the discussion extremely interesting. Startups that have a great idea but want to see traction on it will also draw inspiration from this episode.Website - chartable.com  This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com This episode is brought to you by Remote.Remote working is now becoming the standard of great employment in today’s world. If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere on the globe. Get 50% off Remote’s full suite of global business solutions for your first employee for 3 months. Visit  remote.com/leaders and use the promo code LEADERS.