Founding on shared philosophies with Di Di Chan of FutureProof Retail

Multiple factors contribute to the success of a company. You need a revolutionary idea, the right team and available funds, but sometimes these aren’t enough.The right go-to-market strategy is also required and for that, you need perfect timing to get out there.In the case of Di Di Chan and FutureProof Retail, the first run of their innovative touch-free technology in brick and mortar retail stores was met by factors that cooled what could’ve been a red-hot launch.When Covid-19 and the ensuing lockdowns hit, however, their product went from a convenience into a necessity. FutureProof Retail was quick to react by helping the community in any way it could, and the returns for both community safety and corporate citizenship have never been higher.Di Di and her company’s story are an inspiration to any startup founder, and to anyone thinking of starting a business. It’s a story of how a great idea can be put together, about hanging in there even when the results aren’t what you expect them to be. It’s a story about how profits aren’t the sole motivation you should have for your business. Listen to this episode to get insight and inspiration on how proper timing, and persevering when it isn’t there yet, shouldn’t derail your ambitions and goals when starting a business. For more business ideas that carry enlightening inspiration, visit us at LeadersofB2B.