From Nothing To Something, With Kalpana Krishnamurthi, CEO of BitsIO

In this episode of Leaders of B2B, we talk to Kalpana Krishnamurthi, CEO of BitsIO Inc, a data platform voted Partner of the Year by Splunk in 2020. The interesting thing here is that Krishnamurthi and her partner Suman Gajavelly built the entire business solely to provide services around a third-party platform.BitsIO has been in operation since 2001, when Krishnamurthi ventured out of her safe full-time job to become an entrepreneur. Today this company, based on the courage of two first-time founders, boasts more than 120 customers situated across four countries. This fascinating discussion revolves around her journey from nothing to something, and includes:Why she and her partner made the decision to build their entire business on a third-party platformThe journey from nothing to somethingLearning as she went and all the hats she needed to wear as a new entrepreneurBuilding trust with potential customersHow the different roles between her and her partner helped the business to growBuilding a team to help the business scale, and what functions were kept in-house and which were outsourced The process for choosing third-party vendorsHer learning regime and how to prioritise learning when you don’t have time for itTime management when time is pressedFuture plansThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com