Growing a Long-Term Startup by Navigating Through Challenges with Rohit Arora of Biz2Credit

Rohit Arora, CEO & Co-Founder at Biz2Credit, shares his incredible startup journey and how it flourished despite a global recession and a pandemic. Rohit explains that an innovative product isn’t enough to bank on in your go-to-market strategy.  It’s essential to understand the needs of your target customers in order to customize your message and enact change. Founders can do this by having a long-term vision that aligns with their product, customers and mission.Like other leaders, Rohit stresses the importance of hiring and retaining the right talent to achieve success. As a startup, it can be difficult to compete in the area of monetary remuneration, but one important motivator is your mission. If you are passionate about what you are doing it shows a firm commitment to your mission, which will gain the loyalty of your people. Startup founders looking to steer their businesses towards the long haul will find Rohit’s experience motivational.Email - [email protected] - https://www.biz2credit.com/#B2B #BusinessLeaders #LeadershipThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com