Innovative Marketing with Chris Walker of Refine Labs

Chris Walker, CEO of Refine Labs, joins Jake on this podcast of Leaders of B2B. Walker is a seasoned product manager and marketer who is passionate about innovation and challenging the status quo.This discussion with Walker is like a mini-Masterclass in marketing for SaaS companies. He walks us through his steps toward innovation and talks about approaching the lead funnel in a smarter way, focusing on higher probability conversions. This is especially true for startups in their mid to later stages.Walker discusses different marketing channels, and goes through the pros and cons of various social media platforms for marketing.Walker also talks about people leadership. He explores the value of stringent hiring, and how knowing the specific roles and their outcomes is the element to unlocking this. The podcast is filled with great learning, and marketers looking to boost demand growth will find it engaging. https://www.linkedin.com/in/chris-walker-41597028/https://www.refinelabs.com/podcastThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com