Leveraging a Great Product to Enhance Your Growth Strategy with Abel Grunfeld of Riverside

Abel Grunfeld, Head of Growth at Riverside, joins host Jake Jorgovan today. Riverside is a startup that helps creators like podcasters achieve their ‘why’ through user-friendly technology. The platform offers several advantages such as better audio and video capture quality, instant upload to the cloud to prevent loss of the material, and great editing tools. Grunfeld shares that this great UX was accomplished through their product strategy approach. They patterned the product with their target user base in mind. Seeing a lot of creators using video conferencing tools like Zoom to record podcasts was an indicator that the market needed Riverside. So the product was built exactly to that specification, on both the front end and the back end.Grunfeld talks about continuing the product roadmap of providing the right user experience for their creator customers. Improving the editing process and the core flow for creators is a key feature they are working on, which will allow creators to save a lot of time. Riverside equates this time savings as a competitive advantage that would make their platform a preferred one for their target ICP.Grunfeld believes the biggest driver for their growth is the product. The product, initially used for political debates, has iterated and improved. He stresses the importance of listening to your users, their pain points, and putting yourself in their shoes. Once these align, you will have a valuable product to share with them.Are you a business leader seeking to crack the strategy of aligning your product to customer needs? Then this episode is the right one for you.Resources:Website - Riverside.fmTwitter - Riverside.fmTwitter - AbelGrunfeldLinkedIn - https://www.linkedin.com/in/abelgrunfeld/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com.