Navigating New Markets and New Products with Pablo Calabuig, CEO North America at GoAigua

Our guest today is Pablo Calabuig, CEO North America at GoAigua.GoAigua is an analytics company providing water and wastewater utility companies with tools to change how they look at data to improve daily operations, resiliency, and decision-making to provide better service to their customers. Pablo's family started GoAigua as a water utility operation in Spain 130 years ago. Pablo heads up helping cities like Mexico City, MX, Houston, TX, and cities in California solve critical water supply and management problems.His journey started with him getting an MBA and working with McKinsey and Company before joining the family business to expand into North America.  Pablo shares the differences between working in the family business versus his previous consulting gigs, including the unique way they look at future planning.  We discuss... building a team transitioning from service to product sales where he invests time as CEO the marketing method he favors mostthe learning curve of the pandemic addressing client problems that aren't your faultthird-party relationships for company growth the easier way to get government contracts, and morePablo ends the episode by sharing insights about boundaries in his personal life that help him be a better CEO. Listen in to learn more about global expansion and offering new products from Pablo. Find other great content at LeadersofB2B.com --This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business.You show up and have conversations, we handle everything else. Learn more at  ContentAllies.com.