Relationship-based Selling Starts with Personalization, with Ankesh Kumar of Sharetivity

In this episode of the Leaders of B2B, Ankesh Kumar, Founder & CEO of Sharetivity as well as Slide.buzz, sits down with us to talk about sales and relationships, and the reasons why his two startups focus on these. Sharetivity is a sales and lead generation enhancer. It compiles and intelligently delivers key icebreakers to get the conversation started with your prospect. Slide, on the other hand, is a social experience application meant to boost relationships through activities.Kumar firmly believes in the power of relationships to enable sales. Relationships are essential to differentiate and show you truly care about the prospect. And the best way to achieve this, according to Kumar, is to truly believe that your product is a true solution to your customer. Every salesperson who grounds himself to this tenet is bound to succeed. It creates a milieu of trust that manifests into the relationship.Kumar also talks about his mentorship advocacy. His means of paying-it-forward is by providing an advisory platform for CEOs and startup founders. He believes that startup CEOs are particularly vulnerable to mental stress, as they’re often unable to vent to peers, investors, or employees. His advisory role provides a much-needed outlet for CEOs. Startup founders and CEOs looking to find their footing will enjoy this valuable discussion. Learn about the core purpose of selling your product and what it’s all about. --This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com