Scaling Your Startup Effectively by Using Data and Investing in Culture with Eric Futoran of Embrace

Eric Futoran, Co-Founder and CEO of Embrace, joins host Noah to talk about his startup journey and mission. Not having enough data to improve his mobile games was at the core of that mission. Embrace provides unified data on every metric that can improve the user experience on mobile applications.Futoran thinks that mobile will continue to be a disruptor. People need to be connected. Mobile applications, for gaming and social media, provide that connection at your fingertips. Futoran believes that companies should have visibility on data so they can realize a problem that they can deliver a solution on. He emphasizes that this data shouldn’t be personal data.Futoran thinks it’s vital to scale in a smart way, now that they are in Series B. A lot of great startups with fantastic products falter when they need to scale. He points out that you have to continually keep the problem you need to solve as your central focus. Hiring people who share this same passion to deliver the solution is the key factor to success. Futoran thinks founders and hiring managers need to spend more time recruiting. While it may seem tedious at the start, investing in the right people will get you to your goal faster.Founders looking to take their startup to the next level in terms of scalability will find Futoran’s insight extremely valuable. His visionary approach to tech and managing people provides the perfect outlook on how to succeed. Website - embrace.ioBlogs - blog.embrace.ioLinkedIn - https://www.linkedin.com/in/futoran/details/education/Email - [email protected] episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com