The Importance of Raising Capital Correctly with Asher Ismail of Uncapped

Asher Ismail, co-founder at Uncapped, discusses a very important topic for founders and business leaders: raising capital. Ismail shares how his experience with two prior startups made him realize a vital business problem. With bootstrapping or funding your own business, there are only two ways to raise capital: debt or equity. The former can be risky and expensive. The latter can dilute your ownership and leave founders at the short end after so many sacrifices.Ismail urges founders to think about their motivation, strategy, and approach when raising capital. Some founders seek to raise at all costs, considering this the metric of success. Ismail argues that the true measure of success is driving profitability in the business, with raising capital only the first step in a long journey. The use of capital should be maximized towards growth and having a runway.Ismail thinks that the evolution of new capital-raising products is the way of the future. The British Business Bank conducted a study that showed 73% of entrepreneurs chose to forego growth because they felt they would be unable to repay borrowing for capital. He also thinks e-commerce will continue on its trend, with 40% of all commercial activities except groceries now on the internet.Gain some great insight on raising capital and maximizing your efforts so you can focus on business growth. Listeners can also unlock a special promotion from Uncapped that Ismail shares at the end of the episode.LinkedIn - https://www.linkedin.com/in/asherismail/Email - [email protected] This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com