Using Technology and Automation to Drive Customer Success with Sonciary Pérez of Quala

Sonciary Pérez, Co-Founder of Quala.io, shares her startup journey on this show. Her startup journey is a mixture of building a product and solving problems in an area she is passionate about.Pérez talks about customer success for B2B SaaS companies. In a highly competitive environment, it all boils down to cost and features. Customer success is the lifeline that ensures the SaaS company is in touch with its customers. They use this opportunity to help them make the most of features to justify their clients’ spending. These interactions are human-centered and have a lot of variation among them. Pérez uses her experience to find out which areas to automate and use tech in.The experience that led to the use of technology for customer success was actually a stressful one. In her previous role at Promoboxx, they churned their largest customer. With reflection and retrospect, Pérez identified this as not having the right warning signals ahead of time — something the solution she has since built could have helped avoid.Pérez wraps up the discussion on an encouraging note. As a veteran startup founder, she knows the rigors and difficulties of the journey. Choose something you are passionate about to embark on. Focus on your grit and intensity, and the rewards will be well worth it at the end of that journey. Listeners who love technology and are looking to boost their value with customers can gain a lot of inspiration and insight from this episode. LinkedIn - https://www.linkedin.com/in/sonciary/Website - quala.ioEmail - [email protected] episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com