A Practical Guide To Innovation Accounting | Tendayi Viki

This talk will cover how innovators can track and measure success using the right tools and metrics. It will explore how teams in the trenches can track the success of their business models via the experiments they will be running, as well as how innovation accounting can be done at the management and strategy levels. Learn how leaders at management level can make ongoing investment decisions of whether to double-down or divest from specific innovation projects. At the strategy level, learn how company leaders can measure the impact of innovation on their company as whole. Practical tips and guides, as well as examples from several companies, will be provided.