S3E24. Recognize and Build your Buyer Persona with Jim Kraus

President, Buyer Persona Institute, a Division of KS&R Jim has spent the past three decades managing high-performing market research teams on the client and supplier side. In that time, he’s worked on hundreds of studies that directly inform marketing, sales, and product strategy, focusing on understanding buyer attitudes and behaviors. Jim’s focus is championing the “voice of the buyer”, particularly in helping clients improve the ROI of all their marketing and sales activities, ...