013: How do you measure PR? with Michelle Calcote King

Have you ever wondered about the secret to getting great PR for yourself and your firm? How do some lawyers get quoted over and over again in media publications on topics you know you’re the expert in? Meet Michelle Calcote King, and this week we’re diving into why PR is necessary to incorporate into your firm. Michelle is the Principal & President of Reputation Ink, a professional services public relations and content marketing agency serving law firms. She has decades of experience securing media coverage for law firms and sits on the Legal Marketing Association's Southeast Board of Directors. We talk about: Why the success of PR is hard to measure What share of voice is and how to grow your firm’s share of voice Why credibility in media outlets and ultimately across Google are important for your firm’s growth and success Tips to producing valuable content  Learn more about your ad choices. Visit megaphone.fm/adchoices