Lunch Hour Legal Marketing : Conversion Confusion Cleared Up

Google takes center stage in news updates as Gyi and Conrad discuss two moves that may diminish opportunities for free lawyer advertising on the platform. Top billing goes to Google’s Local Pack change from a three-pack to a two-pack. The two also shift gears on earlier advice about Google My Business Messaging. Eek. Google is sending messages to your competitors when potential clients use the form. The “Word of the Day” is ‘conversion.’ To lawyers, conversion means a new client. But many marketers use the term to discuss leads. Gyi and Conrad agree to agree and disagree. Lawyers may be swimming in data analytics of their own. In discussing their new segment, “Clio Legal Trends Report Minute,” Gyi and Conrad explain that Clio’s report can help put that data in context with the industry, peers, and competitors. This month’s data points: Percent of lawyers who decided to leave office space for virtual practice in 2020? Percent of clients who prefer video conferencing over a phone call? Finally, Gyi and Conrad debate and justify their Pick Twos. Think the choices are obvious? Not a chance. Fast, cheap, quality? Facebook, LinkedIn, Twitter? Harry Potter, Star Wars, Lord of the Rings? Clubhouse, blog, podcast? Coffee, ice cream, alcohol? First page of Google, a good website, good reviews? Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio. Learn more about your ad choices. Visit megaphone.fm/adchoices