Why is focusing on keywords the wrong approach to SEO? with Lorraine Ball

For so many law firms, SEO can feel like the golden ticket or all-encompassing answer to their marketing questions and strategy. But great marketing and online presence goes beyond keyword searches, and in this episode we’re answering why focusing on keywords is the wrong approach to SEO. Joining me for this conversation is Lorraine Ball, who after spending too many years in Corporate America, said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed. Today, Lorraine is a successful entrepreneur, author, professional speaker, and host of the marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club, she helps business owners use internet marketing to grow.    Lorraine gives listeners actionable tips on: How to create content for great SEO, without relying on keywords Creating content that answers questions  How to provide value on your website and keep your visitors engaged Tips to re-optimize a blog post Learn more about your ad choices. Visit megaphone.fm/adchoices