Merci Grace (ex-Head of Growth at Slack) on PLG, interviewing, storytelling, building a diverse team, hiring salespeople, building a growth team, and much more

Merci Grace has been a founder, an investor (at Lightspeed Ventures), head of product and growth (at Slack), and is now a founder again (Panobi). She’s also one of the co-founders of Women in Product, and Fast Company named her one of the Most Creative People in 2017.—Thank you to our wonderful sponsors for making this episode possible:• Dovetail: https://dovetailapp.com/lenny• Mixpanel: https://mixpanel.com/startups• Whimsical: https://whimsical.com/lenny—In this episode, we cover:[3:41] Merci’s path to Head of Product and Growth at Slack[4:42] What Merci learned from being a VC that helps her be a better founder[6:50] How to tell a compelling story[9:43] What most people don’t know about Slack[10:27] Why Slack hasn’t created a consumer/social product[15:14] How Slack innovated the PLG motion[17:14] Slack’s early growth strategy[19:57] Slack’s activation point[22:10] Why it’s important to find connectors within a company[26:40] Lessons from optimizing Slack’s onboarding flow[32:12] Most common mistakes in going PLG[35:56] Signs you can go PLG[38:10] PLG vs. bottom-up[40:23] Importance of day-zero value in your tool[42:17] When to bring in your first salesperson[44:47] How to hire amazing people [50:21] Storytelling and Slack’s culture[51:04] How and when to build a growth team[52:08] How to build a more diverse team—Where to find Merci:• Panobi: https://panobi.com/• LinkedIn: https://www.linkedin.com/in/merci/• Twitter: https://twitter.com/merci• Website: https://mercigrace.co/• Women in Product: https://www.womenpm.org/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe