IKS001: Lies about eMail marketing

In this episode Igor raps about relationships. Not the kind that gets you in trouble with the ladies, but rather the one you have with your list. The so-called list building experts want you to build a great relationship with your list. Do that and you'll be rewarded with sales, they preach. Idiots... Here's what the experts won't tell you... It's all lies... bull crap... a myth... and on this call Igor tells the real truth about making sales with your list while building up a tons of good will without giving value or producing any content.