IKS109: Sales Alchemy - How To Turn "Dirt" Leads Into Gold

Here's a fact for you: Only 10% of people are ready to buy when they see your offer. The other 90%? It's a different animal that drives newbie marketers crazy. Those poor souls don't realize how simple the solution is. To my disappointment, it evades even the most seasoned online pros. This is why in today's podcast I reveal to you what's needed to turn a lead that lands on your list, into a customer who is 100% ready to buy.