#5 When you feel conflicted

  So today I am talking to you about when you feel conflicted over food choices.     Maybe this shows up for you at the end of the day when you promised yourself you would eat healthily but you desperately want something sweet or a glass of wine as a treat, and you’ve worked really hard so you deserve it.     Or maybe you notice it most when you’re out for a meal and everyone else is ordering dessert and a part of you wants dessert and a part of you wishes you could be strong and gracefully decline.     I’m going to explain why you feel conflicted, and talk about why you make choices in the moment that you later regret.     Then I’m going to give you some strategies for how to hack your brain so that you can avoid feeling conflicted about your food choices, and some strategies for what to do when that feeling of confliction shows up for you.     It’s all about learning how to choose what you want most in the long term over what you want most in the moment. How to trade discomfort later for discomfort now. And how to choose long term well-being over instant pleasure and gratification.   About Clair:     CLAIR MACKENZIE IS A LIFE & WEIGHT COACH WHO HELPS FEMALE PROFESSIONALS AND ENTREPRENEURS LOSE WEIGHT BY TRANSFORMING THEIR RELATIONSHIP WITH FOOD AND THEMSELVES FOR LIFE     Clair’s uses an array of coaching tools and techniques to help women, who are done with dieting, take control of their eating whilst increasing their self-belief and self-worth.     “There is nothing more rewarding than helping someone overcome their detrimental relationship with food so that they can thrive in optimal physical and mental wellbeing.”     After overcoming decades of struggling with her own weight and losing 6 stone Clair used her experience and coaching qualifications to create her two programmes; ‘Lose Weight. Live Life’ for her private clients and her ‘My One Life Academy’ membership program.     Before following her passion to help women lose weight and transform their lives, Clair worked for a global blue-chip organisation in various marketing and consulting roles.     Clair has been featured on the BBC, interviewed for various podcasts, and loves speaking about how she helps women at events.     Clair lives in rural Warwickshire with her husband, teenage children and their two dogs.     Clair's Links:     Facebook Twitter Instagram LinkedIn Website