Innovation is rubbish!

Managing innovation - creating value from ideas - Podcast tekijän mukaan John Bessant

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Send us a textWhy waste recycling and reuse may represent a valuable entrepreneurial opportunity…There's a well-known piece of Yorkshire wisdom, ‘where there’s muck, there’s brass’. Waste needn’t be a problem to be hidden away — buried or burnt to get rid of it. Instead there are real opportunities in waste — as plenty of innovators have already found out. Think for example of Earl Tupper whose efforts to turn the black sludge emerging from 1940s oil refineries paid off when he created the br...

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